With that in mind, Paramount Plus has hosted a number of extensions of some of Nickelodeon’s most popular properties, including movies based on “SpongeBob SquarePants” and “Paw Patrol.” Under Robbins, Nickelodeon has put new focus on broadening its best-known programs into audiences for various venues. In addition to “Henry Danger,” the actor starred in several other projects for the kids-media empire, including a popular hour-long “Henry Danger” musical and TV movies including “Splitting Adam, “Rufus” and “Bixler High Private Eye,” the last of which he also executive produced. Norman is certainly a familiar face to Nickelodeon audiences.

As Wall Street puts new pressure on media companies to continue to show growth in streaming subscriptions, all the companies are looking for ways to tamp down so-called customer “churn.” If kids gravitate toward particular streaming shows, their choices can play a factor in what subscriptions are purchased and the length of time they are maintained. While big-budget dramas often grab the headlines when it comes to streaming video, most executives will tell you that programming that appeals to young audiences is of great significance to operators of new broadband hubs. Keeping Norman affiliated with Nickelodeon is likely of new importance as ViacomCBS continues to place emphasis on streaming. “I’m really in the learning phase right now,” Norman acknowledges, noting that “it’s a whole new adventure.”

“I love acting and I’ve been with Nickelodeon for a while, but I’ve always wanted to kind of be able to create my own shows.” Norman says he approached Brian Robbins, the ViacomCBS executive who oversees Nickelodeon and Awesomeness, as well as the Paramount movie operations, and asked for help getting into writing and producing. “This is really my first step to getting to fulfill my dream of getting behind the camera and actually creating shows, as opposed to just acting,” Norman tells Variety in an interview.

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